What is APR?
"APR is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice, and who are selected based on broad knowledge, strategic perspective, and sound professional judgment."
PRSA
The letters APR after a person's name indicate that they are accredited in public relations by the Canadian Public Relations Society (CPRS) or the Public Relations Society of America (PRSA). Sandra Thornton is accredited with the CPRS.
APR accreditation is a respected measure of professional experience in the field of public relations and communications. The process of acheiving this designation is demanding - obtaining accreditation is not easy - but this further strengthens the value of an APR.
To retain the APR designation an accredited communicator must adhere to a Code of Professional Standards and demonstrate continued training and professional development as well as leadership in public relations.
An APR designation recognizes the dedication, knowledge, skills, and competence of successful public relations professionals.
"The ultimate result of communication in your organization - good or bad - is on the bottom line. Communicators can help organizations improve their effectiveness."
Sandra Thornton
Sandra was honored with an appointment to the College of Fellows of the Canadian Public Relations Society (CPRS) in January 2011.
What's Sandra currently working on?
- Teaching a course on Internal Communications and Organizational Dynamics for a Western Canadian University
- Media Training Sessions for Municipalities
- Internal Communications Seminar for Leadership
- Project managing a website redevelopment for a not-for-profit
- Developing a suite of communications skills training programs for KSR Training
- Client Relations for an Online Marketing Initiative
