Public Relations Case Studies: Tales from the Trenches
Volumes could be written about both the horror stories and the successes relating to communications. In fact you're invited to share your story!
In this section of the website Sandra shares communications and public relations case studies and provides brief glimpses of real life successes and failures. Names and/or identifying facts are removed to protect privacy.
Sandra will provide her comments on each case and welcomes comments, questions, and feedback from others.
What tales can you share?
Do you have a "horror story" about bad communications and the consequences?
Or, can you give an example of excellence and the results?
By sharing your experiences you'll contribute to a discussion from Sandra and others. Through sharing, we all learn important lessons!
Case Studies
With comments from Sandra
- I Heard It Through The Grapevine
- How to Increase your Employee Turnover Rate!
- Resistance to Organizational Change
- Fair Disclosure to Employees
- Workplace Communication Suffered
"The ultimate result of communication in your organization - good or bad - is on the bottom line. Communicators can help organizations improve their effectiveness."
Sandra Thornton
Sandra was honored with an appointment to the College of Fellows of the Canadian Public Relations Society (CPRS) in January 2011.
What's Sandra currently working on?
- 40th Anniversary Internal Communications Program for Provincial Government
- Communications audit for rural/urban municipality
- Media Training Sessions for Municipalities
- Internal communications seminar for leadership
- Teaching a Case Studies in Public Relations course for western Canada university
