Public Relations Case Studies: Tales from the Trenches

tales-from-trenchesVolumes could be written about both the horror stories and the successes relating to communications. In fact you're invited to share your story!

In this section of the website Sandra shares communications and public relations case studies and provides brief glimpses of real life successes and failures. Names and/or identifying facts are removed to protect privacy.

Sandra will provide her comments on each case and welcomes comments, questions, and feedback from others.

What tales can you share?

Do you have a "horror story" about bad communications and the consequences?

Or, can you give an example of excellence and the results?

By sharing your experiences you'll contribute to a discussion from Sandra and others. Through sharing, we all learn important lessons!

Click here to tell your tale!

Case Studies

With comments from Sandra


Sandra Thornton "The ultimate result of communication in your organization - good or bad - is on the bottom line. Communicators can help organizations improve their effectiveness."
Sandra Thornton

Sandra was honored with an appointment to the College of Fellows of the Canadian Public Relations Society (CPRS) in January 2011.

What's Sandra currently working on?

  • Teaching courses on Issues/Reputation Management and Crisis Communications, and Case Studies in PR for Western Canadian Universities
  • Strategic communications for a national health organization
  • Strategic communications for a western Canada manufacturing company
  • Media relations training for AB municipalities


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