Issues management - a winning organizational communication strategy

organizational communication strategy

Issues management is a process to anticipate and take appropriate action in response to emerging trends, concerns, or issues likely to affect an organization and its stakeholders.

It involves the identification and understanding of emerging issues inside or outside the organization that may be resolved, managed, or contained in part through effective communications.

Potentially damaging issues can be dealt with so they do not reach public attention. Or if they do, the negative repercussions can be controlled and minimized. As a result, examples of successful issues management tend to remain invisible.

Sandra Thornton can help your organization respond to emerging issues with an issues management organizational communication strategy. Contact her now.

Sandra Thornton "The ultimate result of communication in your organization - good or bad - is on the bottom line. Communicators can help organizations improve their effectiveness."
Sandra Thornton

Sandra was honored with an appointment to the College of Fellows of the Canadian Public Relations Society (CPRS) in January 2011.

What's Sandra currently working on?

  • Teaching courses on Issues/Reputation Management and Crisis Communications, and Case Studies in PR for Western Canadian Universities
  • Strategic communications for a national health organization
  • Strategic communications for a western Canada manufacturing company
  • Media relations training for AB municipalities


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