Effective business communications can help achieve successful merger acquisition integration

merger acquisition integration

About one-third of mergers succeed while two-thirds fail.

There are a variety of reasons why the failure rate is so high, but a critical factor is often insufficient communication.

Sandra Thornton has been involved in communications for over 40 acquisitions and mergers.

She can assist your organization's communications through six phases of the M&A process

  1. Pre Announcement (research, planning)
  2. Announcement(employee announcements, public/media announcements)
  3. Pre Close (regular employee communications, preparation of client-facing communications plan)
  4. Close (closing announcements and celebrations)
  5. Post Close (integration of systems and identity)
  6. Post Integration Assessment (measurement and evaluation)

Due to the complex variables in the acquisition process (external market conditions, size of the companies involved, company profitability, leadership, redundancies, status of employee morale) every acquisition is unique.

Sandra can work with your leadership, legal, financial, IT, marketing, communications, and HR teams to ensure the required communications strategies and tactics are in place and executed effectively.

If you are planning growth through M&A, contact Sandra Thornton.

Sandra Thornton "The ultimate result of communication in your organization - good or bad - is on the bottom line. Communicators can help organizations improve their effectiveness."
Sandra Thornton

Sandra was honored with an appointment to the College of Fellows of the Canadian Public Relations Society (CPRS) in January 2011.

What's Sandra currently working on?

  • Teaching courses on Issues/Reputation Management and Crisis Communications, and Case Studies in PR for Western Canadian Universities
  • Strategic communications for a national health organization
  • Strategic communications for a western Canada manufacturing company
  • Media relations training for AB municipalities


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