About one-third of mergers succeed while two-thirds fail.
There are a variety of reasons why the failure rate is so high, but a critical factor is often insufficient communication.
Sandra Thornton has been involved in communications for over 40 acquisitions and mergers.
She can assist your organization's communications through six phases of the M&A process
Every acquisition or merger is different
Leaders' actions are critical for success
Forced culture change is difficult
Communication is a key factor
Due to the complex variables in the acquisition process (external market conditions, size of the companies involved, company profitability, leadership, redundancies, status of employee morale) every acquisition is unique.
Sandra can work with your leadership, legal, financial, IT, marketing, communications, and HR teams to ensure the required communications strategies and tactics are in place and executed effectively.
If you are planning growth through M&A, contact Sandra Thornton.
"The ultimate result of communication in your organization - good or bad - is on the bottom line. Communicators can help organizations improve their effectiveness."
Sandra was honored with an appointment to the College of Fellows of the Canadian Public Relations Society (CPRS) in January 2011.