Internal Communication Tools

In every organization, the internal communication tools are essentially the same. The difference is how the tools are used. Is there a plan? Do you have clear objectives? Can you measure the effectiveness of your efforts? This is where a strategic approach to research, analyze, communicate, and evaluate comes in.

Part of developing a solid plan, is determining which communications vehicles are appropriate for your message and your audience.

The following matrix shows the various tools and how they can be employed.

Communication tool Some common uses Top down -management driven Bottom up -employee driven Lateral -management and/or employee driven
Employee publications - paper or electronic Keep employees informed of business information, direction, progress, and goals
Encourage quality improvement, increased efficiency, improved service, and greater social responsibility
Information about company programs and initiatives
Recognize employees' achievements/successes

circle

Employee Intranet Document philosophy, values, guiding principles, history, awards, founders, organizational successes
Info on benefits, pension, profit sharing, safety, recreation programs, training, policies and procedures
New employee orientation

circle

circle

email Ongoing day-to-day communication
Updates on important issues or changes
Crisis communications

circle

circle

circle

Memos/Letters Important announcements
Employment agreements
Documentation of policy or procedural or other significant changes

circle

Inserts/enclosures Payroll stuffer or insert in publication
Important notices regarding changes in benefits or procedures or other significant changes

circle

Large group meetings Company vision
State of the nation address
Major change initiatives
Culture building

circle

Small group meetings Team building
Work planning
Status updates

circle

circle

circle

Bulletin board Upcoming events
Notices about changes
Promotion of company programs

circle

circle

circle

Social media Brand/reputation management/profile
Announcements
Crisis communications
Conversation

circle

circle

circle

Grapevine< Fast and effective way to disseminate information about company happenings and issues.
Often inaccurate.

circle

circle

Video To promote brand
For major organizational initiatives
For training and orientation
To celebrate milestones such as anniversaries

circle

PowerPoint slides For major organizational initiatives
For training
To communicate the company vision/mission/goals
To communicate benefits information

circle

Vodcasts/podcasts State of the nation address in geographically disperse organizations
Vision/mission/goals
New initiatives/programs

circle

Webinars New initiatives/programs
Working meetings
Information sessions

circle

circle

Face-to-face Reinforcement of all communications

circle

circle

circle

Displays/exhibits Highlight company or program information
Generate inquiries for more information
Get feedback
Recruit personnel

circle

For help or guidance with your internal communications strategy contact Sandra Thornton.

More on Internal Communications:



Sandra Thornton "The ultimate result of communication in your organization - good or bad - is on the bottom line. Communicators can help organizations improve their effectiveness."
Sandra Thornton

Sandra was honored with an appointment to the College of Fellows of the Canadian Public Relations Society (CPRS) in January 2011.

What's Sandra currently working on?

  • Teaching courses on Issues/Reputation Management and Crisis Communications, and Case Studies in PR for Western Canadian Universities
  • Strategic communications for a national health organization
  • Strategic communications for a western Canada manufacturing company
  • Media relations training for AB municipalities


twitter

[?] Subscribe To This Site

XML RSS
follow us in feedly
Add to My Yahoo!
Add to My MSN
Subscribe with Bloglines